Cineplex
Project Type
Student Work
Discipline
Branding
Redefining the perception and voice of Cineplex through new marketing material and guidelines.
Project Description
Through identifying pain points and opportunities, an appropriate rebrand will be applied through numerous applications. It will provide knowledge to the consumer on the various offerings Cineplex has and present a different voice to combat today’s competitive market.
The theater has always been the place for the newest media and a different viewing experience that other places can not offer. However, due to the pandemic, theaters have gained more competitors.